Playboy is 54 years old and apparently their readership is declining. In response to that and to contribute to the world of social networking, they have launched Playboy U. The non-nude social network is open only to college students and requires a .edu email. “Sorry, but high schoolers, old dudes and your Mom can’t join,” says the site.
Playboy Enterprises Inc. is hoping to build more brand loyalty through a cable television program, Sirius channel, and now Playboy U. The company is now returning to profitability after a heavy loss in 2000.
The social network prohibits nudity although, I think you will find, it leans toward more provocative message board topics and racy photos. Can professors join? Sorry, Playboy U claims it will cancel membership of any faculty, staff, or alumni it discovers.
>> More about Playboy’s attempted profit recovery at Time.com
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