I posted recently about how mobile content may prevail as text-based content, like Google SMS. I’ve always known text messaging to be huge in the UK. In fact, a recent report put out by The Carphone Warehouse called the Mobile Life Report which shows texting more prevalent than voice calls.
On average, 3.6 text messages are sent per day versus only 2.8 calls in the UK. More than half of young adults 18 to 24 have sent or received a text invitation for a date… or a sexually explicit text. Check out how SMS prevails over voice:
Download the Mobile Life Report.
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